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A UNIQUE RED FOOD INGREDIENT BASED ON PLANTS

FRUITMAX RED A CLEAN LABEL RED COLOURING FOODSTUFFS

The new food ingredient with a red colouring vocation.

FruitMax RED from Chr. Hansen Natural Colors, available in liquid and powder versions (FM RED 107 WS, FM RED 108 WS and FM RED 104 WSP references) allows to get an intense and outstanding bright red.
Obtained from a variety of sweet potato specifically developed by Chr. Hansen and a minimal extraction process, these ingredients are suitable for multiple applications.

THE CHALLENGE OF A RED FOOD COLOUR

Red is an important colour for foods and beverages. Manufacturers have requested for long a steady bright red by using clean label colouring foodstuffs.
As consumers are increasingly looking for minimally processed and plant-based foods, colours options are becoming even more restrictive. Beetroot is not heat stable, anthocyanins tend to turn blue at neutral pH, and the only anthocyanin with the greatest discolouration stability, red radish, can provide after-taste.

SOLUTIONS FOR A CLEAN LABEL STRONG AND STABLE RED FOOD COLOUR

It is precisely to meet this challenge that our partner Chr. Hansen has formulated its range of colouring foostuffs with FruitMax® Red, based on a new variety of specially developed sweet potato.
Those ingredients are ideal for :

  • Confectionery
  • Water ice cream
  • Cakes and pastry decorations
  • Fruit preparations and fermented milk products and represent an excellent vegetable and clean label alternative to carmine.

The combination of this new sweet potato with safflower or purple carrot, allows to obtain a wide range of shades from orange to pink, always clean label!

FRUITMAX® RED WS ADVANTAGES

  • Clean label solution : natural ingredient (plant-based), slightly transformed thanks to traditional methods
  • Bright red colouring or an attractive pink depending on the food matrix
  • Excellent alternative to artificial red colours, carmine, red radish and beetroot
  • Very good process stability (heat treatment, pH, oxidation, light)
  • Neutral in taste to avoid impacting the finished product flavor profile


This coloring ingredient is suitable for the majority of food applications such as:

  • Confectionery
  • Ice cream
  • Bakery / Pastry
  • Fruit preparations
  • Fermented milk products
  • Processed meats
colorant rouge clean label colorant rouge glace

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